A mission for women's health
1 In 2 Women Over 50 Experience Vaginal Atrophy Or GSM.Here Is What Nobody Explains...
It causes real misery and discomfort, it gets worse when it is left alone, and there is something that helps. Almost nobody tells her any of that.
2 min 19 · Dr Umair Khalid
She has not been failed by her body. She has been denied three things.
Information
Undiagnosed for years. Nobody tells her half of women her age have it, or that it gets worse on its own.
Access
Nobody offers it. If she finds it herself, the system makes her hunt for it.
Comfort and intimacy
She stops reaching for her partner, stops saying why, and files it under getting old.
All three are fixable today.
Genitourinary Syndrome Of Menopause. Massively Underdiagnosed.
Half of women over 50 have it. Most are never diagnosed with anything at all. And unlike hot flashes, it does not pass. Left alone, it gets worse.
One cause. Symptoms that look unrelated.
Estrogen decline drives all of it. She treats them as separate problems, or blames something else entirely.
This is what she is actually living with.
Dismissed. Misdiagnosed. Gaslit.
Many clinicians are out of touch with the current menopause evidence. So she gets dismissed, or gatekept, and told to use more lubricant.
By two in the morning she is Googling coconut oil. Then Reddit. Then she stops asking.
It is a failure of the system, not the patient.
r/Perimenopause · posted by a woman whose doctor said no
Two in the morning, in her own words
If you do nothing else, send this to one person.
Most women who need this hear about it from another woman. Almost never from an ad.
In some countries this already takes one step. Here is what most women still have to do.
How it should be
Since 2022, in a few places
One step. No appointment, no referral, no fight.
How it is for most women
Still, today
Women are resourceful. They are finding it. They should not have to work this hard for baseline comfort.
Vaginal estrogen changes lives. Every woman deserves that ease and that access. Most still do not have it.
Estriol is gentle, it is well studied, and it works where it is applied.
Dr Mary Claire Haver · Board-certified OB/GYN
A study in 2002 scared doctors off estrogen. It turned out to be false, but the fear stuck to the word and never came off. Including the local kind, which was never what the alarm was about.
Vaginal estriol barely gets into the body. It works on the tissue it touches. The vast majority of women can use it, and are simply never offered it.
And Then She Just... Gets Herself Back.
“After menopause, the dryness and discomfort caught me off guard. This cream is so simple and smooth, and within a couple of weeks I felt comfortable and like myself again.”
This is the whole reason any of it matters. Not the cream. Her.
I Was Blown Away By How Women Struggle In Menopause.
I trained in the UK. My father is a GP, my mother an OB/GYN, so medicine was the dinner table.
I did not set out to work in women's health. I started reading about menopause and what I found shocked me. Not the biology. The neglect. The thing that helps has been around for decades, and almost nobody tells her.
So I made one. I work on this with Dr Linda Raeisi and Dr Arsh Sharif, both PCPs. Vivia is small, and if you email, it is me who replies.
Dr Umair Khalid · Founder, Vivia
Two Actives That Work. Four Ingredients That Carry Them. Nothing Else.
Bioidentical estriol, in every pump
The dose clinical guidelines use. Not a trace, not a proprietary blend. A number she can read off the label and check. It is the gentlest of the three estrogens, it is identical to what her body already makes, and it works on the tissue it touches.
Hyaluronic acid alongside it
Comfort in the first few days while the estriol does the slower work underneath. That is the two-in-one: something she feels quickly, and something that keeps working.
An organic base, not a synthetic carrier
This is the part nobody else in this category bothers with. Shea butter, cocoa butter, vitamin E and beeswax, chosen for the flora rather than for shelf life. It is why women end up using it as a moisturiser between doses, and why it feels like something you would happily put on your face.
0.5 mg bioidentical estriol per pump
Ingredients: Estriol, hyaluronic acid, shea butter, cocoa butter, vitamin E, beeswax.
That is the entire list
And nothing else
No fillers to pad it out, and no proprietary blend hiding the dose.
- No parabens
- No fragrance
- No artificial colour
- No harsh chemicals
- Never tested on animals
Made the way you would want it made
In the US, in an FDA-registered facility, and third-party tested so what is on the label is what is in the bottle.
the USA
facility
tested
free
Easy to actually use
60 pumps a bottle. No applicator, just a clean fingertip. It ships with a 21-day application guide, and if she emails, a doctor answers.
Rigorous enough to trust. Lovely enough to actually want.
Your Second Bloom in a Bottle
Vaginal dryness relief and moisture restoration, guaranteed
Bioidentical estriol. Hyaluronic acid. Certified-organic base.
One nightly serum that restores your vaginal health and replaces your drawer
Choose your supply:
Start my routine- Doctor-formulated, made in the US
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Clinically crafted. Quality assured.
By ordering, you agree to our Terms of Service, Privacy Policy, Refund Policy & Shipping Policy, and Contact. Vivia is a doctor-formulated over-the-counter serum. It is not a prescription medicine and does not require a consultation. Results vary between women.