1 in 2 women over experience this. Most are never told.
Unfortunately it gets worse if left untreated — but with local estrogen it is reversible.
With Estriol
Thick · Moist · Elastic
Based on your answers, estriol would be suitable and effective for you.
Available over the counter in the UK since 2022 — no prescription needed.
Estriol is the weakest of three estrogens your body naturally produces. It stays exactly where you apply it and does not enter the bloodstream.
Expect first improvement by
What this means for your life
"The shift comes quietly. Within the first 2-3 weeks, you notice the dryness starting to ease. By week 6, you're not thinking about it anymore. You're just... getting dressed and starting your day. That's what catching it early gives you."
"Around week 3, something starts to feel different. Less raw. Less constant. By week 8, the tissue is rebuilding — you notice it in the small things. Sitting comfortably. Sleeping through the night. The moment most women describe as: this is actually working."
"It takes a little longer at your stage. But around week 4-5, the first quiet shift comes — less burning, less tearing, less bracing yourself. By week 8-12, women who started exactly where you are describe it as getting back something they'd given up on."
Your Protocol
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Maintenance
10 seconds before bed. We check in at weeks 2, 6, and 12.
Dr. Umair Khalid, MBBS
King's College London
Dr. Linda Raeisi
MBBS, King's College London
Estriol: prescribed in Europe since the 1970s. OTC in the UK since 2022.
This isn't a product you buy and figure out alone. It's a doctor-guided program with check-ins, adjustments, and direct support.
Intimate Bloom — 3-month supply
Bioidentical estriol gel. Transparent, no applicator, 10 seconds before bed.
Application Guide
Exactly where, how much, what to expect from night one.
90-Day Restoration Roadmap
Week-by-week milestones so you know exactly where you should be.
Check-ins at weeks 2, 6, and 12
We email you to check progress. If something needs adjusting, we adjust it. You're not doing this alone.
Direct email access to Dr. Umair & Dr. Linda
Any question, any time. A real doctor reads every email and replies personally.
Vivia Intimate Bloom
$150
$1.67 per day for 3 months
Free shipping · Discreet packaging · No subscription
BEGIN YOUR PROTOCOLWe noticed you had some questions
What if it doesn't work?
You're covered by a 90-day money-back guarantee. Over 90% of women see meaningful improvement within 12 weeks.
Is it safe?
Estriol is 80x weaker than estradiol. It stays where you apply it — doesn't enter the bloodstream. Available OTC in the UK since 2022.
Is it worth it?
$1.67 per day for 3 months. Compare that to what you're spending on lubricants, doctor visits, and products that don't address the cause.
Will it work for my severity?
Your tissue still has estrogen receptors regardless of severity. Clinical studies show restoration even in advanced cases. Protocol adjusted to your level.
Am I too old?
Women in their 60s, 70s, and 80s respond to estriol. Estrogen receptors remain active at any age.
Can I use this with HRT?
Yes. Systemic HRT doesn't reach vaginal tissue directly. This works locally, alongside your current prescription.
What does it feel like?
Transparent gel, not a thick cream. No applicator. Absorbs in seconds. 10 seconds before bed.
What about my health conditions?
Estriol stays local — doesn't interact with medications. If you have specific concerns, Dr. Umair and Dr. Linda are available by email.
90-Day Money-Back Guarantee
If you don't see meaningful improvement within 90 days, you get a full refund. No questions. No forms. We even cover return shipping.
This isn't a commitment. It's a trial.
Common Questions
Yes. Clinical studies show excellent results in women 60+. The tissue retains its cellular memory at any age — it just needs the right signal to rebuild.
3 pumps = one dose. Apply before bed — takes 10 seconds. Your Application Guide walks you through everything step by step.
The active ingredient is estriol — the weakest and safest of three estrogens your body naturally produces. Each dose contains 0.5mg in a clean, paraben-free base. No synthetic hormones. No fragrances.
Most women notice improvement within 2-3 weeks. Significant tissue restoration typically occurs by week 8-12. 90% of women report meaningful improvement within 12 weeks.
No. In Europe, estriol is sold over the counter in pharmacies. We've made it equally accessible for American women.
Yes. Apply at least 30 minutes beforehand. Your guide covers timing and how to reintroduce intimacy comfortably in the early weeks.
Estriol is 80 times weaker than estradiol. It acts locally and does not enter the bloodstream in meaningful amounts. Leading oncologists prescribe estriol to breast cancer survivors. We always recommend discussing with your doctor.
Each tube lasts approximately 30 days at the daily dose. Once you move to maintenance, it lasts significantly longer. The 3-month supply covers your full protocol.
No. This is a one-time purchase. You will never be charged again unless you choose to reorder.
You're covered by our 90-day money-back guarantee. No questions asked. If you don't notice a difference, full refund. We even cover return shipping.
Still have questions? Reply to any of our emails — a real person reads every one.
There's no rush. Your protocol will be here when you're ready.